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B Brand. Balance. #98 - Uniqlo service design boyish factory workers and saleswomenUniqlo started off in 1984 as an apparel store in Hiroshima, Japan, by Tadashi Yanai, who learned the ins and outs of the trade through his fathers menswear shop. At a time when casual clothing was associated with young people in the early 1990s, Uniqlo introduced its specialty store retailer of private label apparel, or SPA, system. The philosophy behind the movethat everyone should be able to easily purchase clothingrounded out the brands concept of