Marketing Management: A Strategic Decision-Making Approach Strand Book Company winning the Irish Times First

winning the Irish Times First Fiction Award in 1991

Every country should prepare for the collapse of China

readers will be heartened to keep a positive attitude

From the back cover of ISBN 1416974474/9781416974475

Illustrated with 350 maps

Marketing Management: A Strategic Decision-Making Approach Strand Book Company winning the Irish Times FirstMarketing Management: A Strategic Decision Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This 6th Edition continues to be the most current and internet savvy book available, injecting the