Management Gurus and Management Fashions - A Dramatistic Inquiry Condition:Good They discuss the methodological

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yet highly effective methods for reawakening the creative spirit

Management Gurus and Management Fashions - A Dramatistic Inquiry Condition:Good They discuss the methodologicalSince the 1980s, popular management thinkers, gurus, have promoted a number of performance improvement programs and management fashions which have greatly influenced both the everyday conduct of organizational life and the preoccupations of academic researchers. This book provides a rhetorical critique of the management guru and management fashion phenomenon, building on the important theoretical progress that has recently been made by a small, but