How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise Condition:Like New Author: Peter Mansfield

Author: Peter Mansfield

“A meaty

Cover design: Luke Bird

The end of the cold war was thought to signal the triumph of Western capitalism over Communism

Publication Date: 03 Apr 2008

How Star Wars Conquered the Universe: The Past, Present, and Future of a Multibillion Dollar Franchise Condition:Like New Author: Peter MansfieldIn 1973, a young filmmaker named George Lucas scribbled some notes for a far fetched space fantasy epic. More than forty years and $37 billion later, Star Wars related products outnumber human beings, a growing Stormtrooper army spans the globe, and 'Jediism' has become a religion in its own right. Lucas's own creation has grown into far more than a cinematic classic; it is, quite simply, one of the most lucrative, pivotal, and interactive franchises