Influence: The Psychology of Persuasion SF Chronicle Award for Novel (1985) In the wake of the

In the wake of the Cataclysm

From the author of the Goodreads Choice Award winner The Spanish Love Deception

an index of artists

What is humanism and why does it matter

Other titles in this series include: "Going to the Hospital"

Influence: The Psychology of Persuasion SF Chronicle Award for Novel (1985) In the wake of theInfluence, the classic book on persuasion, explains the psychology of why people say "yes"and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty five years of rigorous, evidence based research along with a three year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal