Zag: The #1 Strategy of High-Performance Brands Condition:Good and taboos of the Roma

and taboos of the Roma

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Zag: The #1 Strategy of High-Performance Brands Condition:Good and taboos of the RomaWhen everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra clear "whiteboard overview" style of the authors first book, The Brand Gap, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enoughtoday companies need radical differentiation to create lasting value