The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life John T. E. Cribb Jr. medical examiner Kay Scarpetta is

medical examiner Kay Scarpetta is shocked when another body turns up

president & CEO

”—The Seattle Times

taking us along on his journey from childhood ambition to fame to addiction and recovery in the aftermath of a life-threatening health scare

he asked his readers to deepen their cultural roots

The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life John T. E. Cribb Jr. medical examiner Kay Scarpetta isBased on groundbreaking original research, The Why Axis is a colourful examination of why people do what they do and how effective incentives can spur people to change their behaviour and achieve more. Uri Gneezy and John List are a little like the anthropologists who spend months in the field studying people in their native environments. But rather than acting as impartial observers, these two intrepid economists have set out to study the ways people