Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale, Persuading the Boss Condition:Very Good without knowing how

without knowing how

always a spook

000 companies spanning forty-five years to identify truly exceptional performers

both for Europe and for Thomas himself

In his Channel 4 series

Writing Winning Business Proposals: Your Guide to Landing the Client, Making the Sale, Persuading the Boss Condition:Very Good without knowing howThe difference between a winning proposal and one that comes in second is only two to five points on a 100 point scale. Designed to narrow that gap, this book supplies all the tools needed to generate consistently successful proposals that elicit new clients and contracts and win over peers and senior management on a new project. The secret is in the authors' systematic, easy to understand method currently used to train hundreds of consultants at A.