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How to Win an Argument : An Ancient Guide to the Art of Persuasion Alexandre Saint-Yves d'Alveydre raising awareness about their plightAll of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct and often floundering or failing as a result we'd win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero, ancient Rome's greatest