Nudie Jeans 'Start Your Own F*cking Brand' Book - English Feature - Made In UK Half-lined back pockets

Half-lined back pockets

The Indigo Selvedge gives the fit a clean

the UB422 is a clean

Thunders Love’s Nautical Turn Socks bring vintage-inspired design together with the comfort and quality of fine cotton yarns

Optimum durability

Nudie Jeans 'Start Your Own F*cking Brand' Book - English Feature - Made In UK Half-lined back pocketsStart Your Own F*cking Brand by Maria Erixon offers a unique insight into the story behind Nudie Jeans, from its beginnings in 2001 to its growth into one of Swedens best known international brands. Written by the brands founder, the book explores the companys journey, its successes and setbacks, and the values that shaped its approach to denim, sustainability and responsible business. Across its pages, Maria Erixon reflects on entrepreneurship,